City Centre Beirut launched the “Go Red for Women” initiative
Increased awareness about heart disease, by promoting Health and Confidence for all women!
16 Jun, 2014
City Centre Beirut, the city’s fashion and entertainment destination, reaches out to Lebanese women to help save their lives.
During the month of May, and for the second year in a row, City Centre Beirut partnered up with AUBMC, the leading reference in medical care. Together the two parties have launched the “Go Red for Women” initiative founded by the American Heart Association; aimed at creating awareness around the need of conducting regular tests to prevent and minimize any risks of heart and other related diseases.
Commenting on this occasion, Sleiman Mallat, Senior Mall Manager at City Centre Beirut stated: "Because women are the pivotal backbone of the community and the family, Majid Al Futtaim Properties has committed to a comprehensive initiative to empower women in the Arab World. Go Red for Women reflects a regional approach from Majid Al Futtaim Properties, adopted by City Centre Beirut to promote women’s health and educate them on the importance of regular testing to avoid any health risks.”
The program was launched in light of the fact that heart disease and stroke is the number one cause of death among women worldwide; killing more women than cancer, tuberculosis, HIV, aids and malaria combined. A staggering 64% of women who succumb to cardiovascular disease do not even know they had it.
City Centre Beirut, under the patronage of the American Heart Association and AUB Medical Center, offered free CPR trainings, free testing and consultations for BMI (body mass index), Blood Pressure, Blood Sugar and Cholesterol along with consultations from physicians and health educators.
With the right information, education and care, heart disease in women can be treated, prevented, and even ended. Together, with our joined forces combined, Beirut City Centre aims to stand against the number one cause of death among women today through awareness and continuous testing.
Join the movement and help spread awareness, #GRFWLebanon by City Centre Beirut.