Majid Al Futtaim launched its 11th annual ‘Make A Difference’ campaign, to encourage the act of giving during the holy month of Ramadan.
Majid Al Futtaim’s Ramadan campaign promotes kindness and allows people to donate everyday essentials to families in need. In Beirut, donations included clothes, toys and books to help families of Bassma and Al-Mabarrat Association experience the spirit of the holy month.
Throughout the month of Ramadan, Majid Al Futtaim had special donation boxes placed at City Centre Beirut where people were able to be part of the campaign, follow it on social media using the #ShareTogether and take pictures with the giant bear.
The campaign was a huge success especially with the endorsement of bloggers and influencers who contributed and helped collect 1,700 books, 2,046 toys and 1,570 kilograms of clothes.