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Rudolf Dassler founds the PUMA Schuhfabrik Rudolf Dassler.The existing business assets of the “Gebrüder Dassler Schuhfabrik” are divided up between the brothers. In the same year, PUMA’s first football boot, the “ATOM”, was launched. Several members of the West Germany national team wear PUMA boots in the first post-war football match against Switzerland in 1950, including Herbert Burdenski, who scored West Germany’s first post-war and winning goal.
PUMA is now the fastest Sports Brand in the world.